Printing your book is STEP #1 in your Self-Publishing Success Story

The mistake new authors make is in assuming that a physical copy of their book is the end goal. They don’t understand that creating a print copy is simply a step in the process. This is step #1. Then marketing comes. Authors must spread the word.

{ Printing your book is STEP #1 in Self-Publishing. }

The real problems begin when it comes time to market that print copy. Merely having a website on the internet or a placement on Amazon.com isn’t enough. You MUST have a way to drive traffic to your book.

Without major buzz, it is unlikely that people will flock to those sites in search of your book. More importantly, when you self-publish, you do not have access to the vehicles through which most new releases find homes: Libraries and large retail outlets like Barnes & Noble or Wal-Mart.

Some bookstores, under financial stress, are selling slots on their shelves to self-published writers, meaning that now the “author” not only has to pay for the printing of the book, he or she is also paying for space in a bookstore.

Self-publishing can be a viable alternative for non-fiction writers who are a part of a specific niche. Because they are connected to a well-defined segment of the market that is already interested in the subject matter, non-fiction writers have a potential leg up on sales. {It does help when you write a novel about a popular subject matter. This helps sell your novel.}

Although the fiction market is divided into genres, it’s tougher to harness that power because the market is so large and diffuse with many, many websites and social networking opportunities.

However, it does help you to have a professional website to sell your book. Also, you must have a blog. Blogs are very popular, and people can leave comments. Others will review these comments and the snowball effect starts. By word of mouth your book will start to get good reviews.

Yes, create a business Facebook page. This will help spread the word. Post comments about your new book 3-4 times per week on Facebook. *Note, make sure you post a link back to your website, about your book.

In summation, step #1 is to get your book printed. Self Publishing is a winner. To have success, you must network, network, network. Tell everyone you know about your book. *Yes, Amazon, and iTunes will help sell your book, but you must market your book by telling everyone that you have a new book.

*[Share your success story from self-publishing your book with InstantPublisher.]

Self-Publishing >>

Advantages of outsourcing Print Production or Training Manual Printing

This brief describes major trends in print production, and purchasing strategies. Overall benefits of outsourcing print production are revealed with specific reasons why outsourcing saves time and money.

FACT= outsourcing print production can reduce marketing expenses by 5% to 30% or more.

Many of today’s successful companies are pursuing outsourcing arrangements with printing/publishing companies, for all their printing needs.

As this wave hits the print production arena, it is strengthening corporate profits, and propelling the rapid growth of a brand new service firm, publishing companies.

Print commerce is one of the biggest opportunities for corporations to reduce costs. That should come as no surprise when you consider the amount of money spent on printing. Companies need employee handbooks, training manuals, and other types of product manuals. Companies have the opportunity to save money.

American corporations annually purchase over $150 million dollars worth of brochures, catalogs, direct mail, annual reports and sales collateral materials, not to mention business forms, letterhead, envelopes, packaging and point-of-sale materials.

{Companies spend close to 3% of annual revenues on printing.}

Outsource your printing needs.

One possible reason for companies not saving, as much as they could, is that there are too many people inside the corporation who are authorized to buy printing. One team buys forms and letterhead. Another buys packaging. Two or three departments, plus a handful of agencies, are authorized to buy custom collateral pieces, etc. You start to see the picture. Why should you purchase from several different companies. Use one (1) company for all your printing needs.

Some corporations may not realize how much money is being spent, or that there is a way to effectively outsource this function on a corporate basis to benefit your business.

Outsourcing the print process has the potential to save billions of dollars for corporations around the globe. As the internet economy continues to unfold, more and more corporations will seek to seize this opportunity. People us the internet to find the next big thing or in this case, you can take care of your companies printing needs to save money.

Emerging to serve this growing need is a fairly new printing firm – InstantPublisher.com. InstantPublisher is characterized by “Fast Turnaround,” “Affordability,” “Ease of Use,” “Options,” and “Live Customer Support.”

It’s important to note that InstantPublisher has been around for 10 years. We can take care of all your printing needs. Try us for your employee handbook printing, training manual printing, product manuals and other printing needs.

Business Manual Printing

Instantpublisher.com can help with your business printing needs. Instantpublisher.com also specializes in Product Manual printing, employee handbook printing, Financial Statement printing, Training Manual printing and all other types of printing service.

Many executives like to use our printing service because of the ease of printing straight from their office, the speed of our turnaround, the high quality of our finished product and the cost of our printing service.

Product Manual Printing

Many of our business customers use Instantpublisher (a prestigious book publishing company) for their product manual printing not only because of the advantages mentioned above, but because of our print on demand service that saves storage and does not tie up unnecessary funds. Most executives can easily understand the advantages of JIT Product Manual printing, keeping these advantages in mind with a very high quality product at a very reasonable cost. Give Instantpublisher.com a shot at your product Product Manual and we are sure you will be pleased with the outcome.

Employee Handbook Printing

Companies are required to have employee handbooks printed and this poses a problem for many small companies on deciding who will do their Employee Handbook printing. Many companies opt for in house employee handbook printing and do not realize that with the labor, paper and toner costs involved with printing the handbook that they could have had it done professionally to begin with and saved time and money all without leaving the office.

Training Manual Printing

The benefits of our training manual printing are the same as above, plus we can spiral bind them for you. This is very important to many companies on their Training Manual priniting because the books will lay flat and last longer.

If you have any questions about Instantpublisher.com’s printing service, feel free to CONTACT US. And for any questions about product manual printing, business manual printing, book printing, or book publishing.

Visit www.instantpublisher.com/ for more info.

Working Dad’s Tricks to Writing a Novel in Your Free Time

Pondering when to write your novel. You can’t decide when to actually sit, ponder, and let the writing flow. Below are suggestions of when to pocket snips of “bright ideas” that will eventually be in your novel.

Salesman

You’re a salesmen and work with a companion. So if he or she drives you can jot down ideas or thoughts on your notebook, or laptop or smartphone. Later you can write or edit these great ideas in WORD.

Lunch Break

You have a 1 hour lunch break at work. So eat for 30-minutes and then relax. Well relax as you write down ideas, maybe an outline or may an introduction for your book.

The 1 Hour Commute

You commute 1 hour to work everyday. The car has 2 other people. You usually talk and ask about your friends day or what they did the night before…you know small talk. Well you have an opportunity to write some thoughts down – again on your notebook, or laptop or smartphone.

Basketball Game

You are driving to a professional basketball with a group of friends. It will take atleast 30-minutes to get to the stadium. This is another opportunity to create parts of your book. You may think backwords. You may be thinking of 2 different endings for your book. You may ponder how the book should start. Write something down. Take advantage of the time you have. You will be rewarded for writing down these thoughts. You can always go back and edit later.

Shopping

You are shopping for plants and flowers for your yard with your wife. Again, this is a golden opportunity to write down some ideas for your book. Develop each character. Develop the thesis and maybe an outline or title of your book.

More Writing Tips >>

Working Mom’s Tricks to Writing a Novel in Your Free Time

Trick #1: Write Longhand:

Even the most lightweight laptop is a tricky thing to take to the playground or gym. However, a notebook and pen fit easily into the most crowded diaper bag. (Always put an extra working pen in your purse, in case one does not work.)

“Write longhand while you’re sitting on a bench at the playground.”

Write longhand while you’re standing and rocking a stroller with your foot. Write longhand while waiting for your pasta to boil and while waiting outside of your first ballet class, for your 5 year old daughter. When entering your text onto the laptop later, will give you the chance to revaluate your work with a fresh eye, and fix the errors or edit what’s necessary. You’re that much closer now to a polished manuscript!

Trick #2: Get Your Kids Involved:

Experts say that reading to your children is the best thing any parent can do to bond, raise IQ and otherwise earn mommy or brownie points. Sure, toddlers and older children would probably rather hear “Winnie the Pooh” than “Mommy’s New Novel.” But, can an infant really tell the difference?

Nothing gives writers a better idea of whether a scene, especially one featuring lots of dialogue, is working, than reading it out loud. It can be an ego-crushing experience as you realize that the brilliance you heard in your head doesn’t quite match the nonsense you seemed to be articulating… but that which does not kill you, gets you ready for more editorial rejection later on. And that’s a good thing.

So grab that baby and that manuscript and read it out loud until the prose finally shines. Or your infant is old enough to start requesting a different title.

Writing Tips >>

How to Write a Children’s Story

1) Think of a particular child you know. You may choose your child, someone from your neighborhood, or someone from your childhood. (You choose.)

2) Think of that child’s problem behaviors. (You choose.)

3) Consider possible short-term negative outcomes resulting from the problem behavior. In other words, think of something unpleasant that you can imagine happening because of the behavior – but nothing too traumatic. For instance, if the child insists on sleeping in his parents’ bed, maybe you imagine his friends no longer coming over because they feel he acts too babyish.

4) Now work backwards from the imagined outcome. For instance:

  • Your son’s friend stops coming over. Why?
  • Because your son no longer has his own room. Why?
  • Because Dad turned it into an office. Why?
  • Because bedrooms are for sleeping and your son is no longer sleeping in his!

5) Take the story arc you’ve just defined, add a beginning.

Start with a happy child [unconcerned] with the problem behavior, and an ending (in which the child chooses, as a result of the negative outcome, to self-correct the behavior), and you should have a complete story ready for writing! These five (5) brainstorming techniques should help your writing juices to flow.

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How to Edit Writing Like a Professional

You can edit your book, if that was not part of your school training. Follow (carefully) the proceeding guidelines, to edit your book.

Ask who the intended reader. As an editor you will need to know, who is the intended audience. You will determine the readability level, the tone of the writing, the clarity, and the use of jargon for the intended reader.

Read the work thoroughly. When editing, read through a piece several times in order to catch as many errors as possible. The first time through, do not concentrate on catching errors. Instead, focus on getting a sense of what the author is trying to communicate. Then, as you read the piece a second and third time, start marking errors to correct.

Do a “spell check” and readability index. Use the spell and grammar check functions in your word processing program to identify possible errors. (*Note, the word possible. We need humans to actually read and proof books, because Microsoft Word will not catch all spelling errors.) These functions can point out specific types of errors. Most people use Microsoft Word for spell and grammar checks. Once the spell check function finishes, a “Readability Statistics” box is displayed.

Readability Statistics” box in Microsoft Word:
Click the Microsoft Office Button Windows, and then click Word Options.

1) Click Proofing.

2) Make sure Check grammar with spelling is selected.

3) Under When correcting grammar in Word, select the Show readability statistics check box.

While all the statistics in the box can be useful, the two which help the most are the Word Count and the Flesch-Kincaid Grade Level score. The Flesch-Kincaid Grade Level score is intended to reflect school grade reading levels.

Make sure the readability score is appropriate for the intended audience. If the writing is designated for a first grader match the reading level to a Flesch-Kincaid Grade Level of 1.0 to 1.9.

If the book is to be read by a general adult population, the readability score should be between 8.0 and 9.0. This level ensures easy comprehension and retention by the vast majority of adults. Remember this is a safe range for most adults to comprehend your book.

If the writing is intended for an academic audience or a highly trained level of professionals, such as engineers or doctors, then the writing level can be 12 or higher. Jargon is permissible when writing to a specialized audience who will be familiar with this selective vocabulary.

School papers and articles for publication may have word count requirements. In general, other pieces of writing do not. Word count is important though, because readers will stop reading documents they suppose too long. They appreciate writing which conveys its message fully and quickly. You may want to edit to lower the word count.

The following are some guidelines for adjusting word count.

  1. Less than 150 words: books for children under the age of 3.
  2. 400 – 500 words (one page): business letters, executive summaries, resumes, press releases.
  3. 400 – 600 words: books for children ages 4 to 6. The word count levels mentioned here are for books intended to be read by these children without assistance from an adult. Children should be read to from books with higher word counts allowing for the possibility of growth in vocabulary and language skills.
  4. 500 – 1,500 words: Internet articles, newspaper stories, magazine articles.
  5. 100,000 – 125,000 words (200 – 250 pages): most novels.

Calibrate your review to the intended reader. If the reading level is too high, use these techniques to revise the writing.

  1. Simplify sentence structures.
  2. Use vocabulary containing three syllables or less.
  3. Use sentences with “active voice” and in the present tense.
  4. Rewrite sentences which require semi-colons or dashes to make them less complex.
  5. Trim wordy sentences.
  6. Spell out contractions.
  7. Revise a paragraph, when possible, to a list. A list, well derived, shows essentials briefly and clearly.
  8. Keep all writing on target. Eliminate rambling or pointless thoughts.

Read through again and mark possible errors. Check the following:

  1. Spelling – spell check functions can help with this task, however, look for words spelled correctly but used incorrectly.
  2. Punctuation.
  3. Capitalization.
  4. Grammar – pay special attention to skipped words since grammar check functions do not reliably catch these.
  5. Repetitious word use – use your dictionary or a synonym finder for possible alternative words.
  6. Accuracy of statements of fact.
  7. Flow and consistency of the book.
  8. Logic – make sure any argument presented is supported and follows a logical thought pattern.

Once you have marked the possible errors, research them to confirm the error and provide suggested changes. Note, always use a dictionary or online dictionary. Note references as appropriate.

Provide feedback to the author. If you are reviewing in an academic or business situation, you may have guidance on how to provide feedback to the author. If not, here is an example of how to present your feedback. This format allows the author to locate the potential change, gives a solution, and a reason for the suggested change. *If you are in Microsoft Word highlight with yellow (tool beside the text color tool). If you are proofing an actual printed document, you a red pen to mark errors. Write notes clearly, and write specific changes to make for the author.

Page 1, Para 12:
• Line 1: Delete “Not” and replace “too soon” with “later”. Reason: Places the action in the correct time sequence.
• Line 4: Replace “her nose” with “Emma’s nose”. Reason: Clarifies the reference noun for the pronoun. As it stands the “her” would refer back to the immediately preceding noun which is the crab.

More Writing Tips >> , Why Self Publishing >>

Keeping Control in Self Publishing

In the self-publishing process you want total control from start to finish. You want to make the decisions, not Mr. Big Publishing House, Inc. You want to own all rights and have complete control of your book. By maintaining control over the editing and proofreading process, you have the ultimate say with what actually stays in and what is omitted. You are again “in control” of what the audience reads as the final printed version. With big publishing houses or publishing companies, they often will want to edit and omit parts of the book you actually want to leave in. These publishing firms sometime delete too much of the important parts out of your introduction or parts of chapters that you think or know will be important to your book.

You want to remain in control over your work. You want to keep control of the entire writing, printing, & selling process. Bottom line is you have 100% control when you self publish.

Self Publish >> How to Self Publish >> Advantages of Self Publishing >>

eBook Publishing with InstantPublisher

Q: What is an e-Book?
A: An e-Book is a digital version of your book that can be read on different types of e-Readers like iPhones, Amazon’s Kindle and Apple’s iPad, etc.

Q: What does it Cost?
A: Most e-Books can be converted and assigned an ISBN for $129.99, unless your particular book requires extra formatting. This usually only applies to very long books or books with a lot of photographs.

Q: What will my Royalties be?
A: Instantpublisher will offer two variations the yearly listing plan or the per book listing plan.

Royalties for my eBook The Yearly Plan will cost a $50 flat fee per year to list on both Amazon and Itunes.

Royalties for my eBook The Per Book Plan will cost you 10% of your royalties. It is up to you to decide which option will work best for your book.

Keep in mind these are current royalties from Amazon and iTunes and could change. If they make that decision, we will notify all our e-Book sellers. Selling on Amazon, with a standard price range between $2.99 and $9.99, you will receive 70% with the $50 yearly plan or 60% with our per book sold plan of your retail price. Prices outside the standard price range only receive 20% of the retail price on the yearly plan or 10% with the per book plan. So we do recommend staying between the $2.99 and $9.99 prices, unless you are simply trying to distribute the book to as many people as possible.

Q: What is Delivery Cost for Amazon?
A: Amazon charges a $0.15/MB delivery cost based on the file size. For instance, if file is a plain text file at 0.4MB, the delivery cost will be 0.4MB x $0.15 = $0.06. The Amazon delivery cost can only be figured and added to your account when Instantpublisher has the eBook file ready.

Q: What is the payment plan for selling on iTunes?
A: InstantPublisher.com will make payments once a quarter when your account reaches $25.00.

Q: Do you offer Cover Design?
A: Yes, we have 4 cover options:
1) you can submit your own cover design specifically for your e-Book.
Cover Size= in Photoshop size (650 x 870pixels) at 72 DPI (resolution);
Save File as .JPG {Note: For Saving JPG files= FILE>> SAVE FOR WEB>> JPG/High}.

2) we can pull the cover design from a book you have previously printed with InstantPublisher.
3) you can choose one of our stock cover designs and add your name and title.
4) or we can design your cover for you from scratch for $65. Optimal display size for your cover is (650 x 870pixels).

Q: How long does it take?
A: Most e-Books can be completed in 5 business days; but, custom covers and e-Books requiring special formatting might take a little longer to complete.

Q: What is an ISBN number and do you provide one?
A: ISBN numbers are simply a way to catalog books. Yes, you need an ISBN number and it must be specific to your e-Book. You cannot use your ISBN number from your printed book. InstantPublisher can provide you with one of our ISBN numbers to use or you can supply your own ISBN number with your publishing name if you plan on selling the e-Book yourself.

Q: Will my e-Book look exactly like my printed Book?
A: Currently, this is the most difficult part about e-Book publishing. Being from a printing background, InstantPublisher prefers to set a book up to look correct and remain that way. Unfortunately, the only way to do this for e-Book creation is to actually convert the pages to images.

PDF Method — This method has images only. The downside to this is for small readers, like the iPhone, an 8.5×11 book will appear tiny and cannot be read. This can even be a problem on the Kindle at times, if you take a large book and scale it down to this size. The other way is to import raw text. This is the default way we will create e-Books, simply because it is a more user-friendly platform for the reader, as they are able to blow the text up and manipulate it. Unfortunately, this can wreak havoc on your formatting.

Text Method — This method has text only. *Note, your eBook can include images on the pages if they are formatted correctly. [See Formatting eBooks below.] This is why we offer both types of formatting and let you make the decision. If you have a lot of charts, pictures etc., and if you don’t think your e-Book will be that popular on the smaller screens like the iPhone, then the text conversion method is the way to go. We recommend the text conversion method.

Q: How do I Prepare my file for Submission?
A: InstantPublisher.com prefers a Word file for e-Book publishing. You need to include [page break] before each chapter and anywhere you would like a new page that does not run together.

Document Size= in Microsoft Word (5.5″ width x 8.5″ height)

*Note: margins are .75″ left and right; and .7″ top and bottom

Word Template for eBook Download eBook WORD Template

Q: What e-Book file Types do you provide?
A: InstantPublisher will provide both EPUB (native to Apple and most other devices) and the MOBI (native to Amazon Kindle) file types.


eBook Formatting—

Follow five main formatting rules, before you publish your eBook. You must format your Word document correctly, before we publish it. The end result is a downloadable EPUB and MOBI file for the Ipad and Kindle devices.

1) Document Size and Layout= in Microsoft Word (5.5″ width x 8.5″ height). *Note, your layout must be portrait or a vertical layout for your ebook. *Note: margins are .75″ left and right; and .7″ top and bottom. *Note, books with a landscape layout are not accepted.

Word Template for eBook Download eBook WORD Template

2) Cover Size= in Photoshop size (650 x 870pixels) at 72 DPI (resolution). *NOTE: You may use 300 dpi for resolution.
Save File as .JPG. {*Note: For Saving JPG files= FILE>> SAVE FOR WEB>> JPG/High}

3) All Graphics on All Inside Pages (this is optional; and only if you have photos/graphics on the inside pages)= in Photoshop size (324 x 432pixels) at 72 DPI (resolution); Save File(s) as .JPG {*Note: For Saving JPG files= FILE>> SAVE FOR WEB>> JPG/High}

*Note, if you want your graphics/pictures/charts to appear in your eBook, you must resize them in Photoshop or similar editor, then save them and reinsert into Word. Also, in Word please do not wrap text around images. All images should be set “in-line” with text as seen below. Also, please do not include text under each photo or graphic. This type of layout does not work for eReaders like iPAD or Kindle. The text or paragraphs must be under the photo or graphic as a normally typed sentence as seen below.

no wrap RULES

*Note, be aware that special symbols may not convert properly to eBook formats (EPUB & MOBI), unless they are characters in a standard font set. For this reason, we ask that you choose a font like Times New Roman for all text and symbols.

4) Page Breaks= in Word please include [page break] before each chapter.
In WORD put your cursor at the end of the last paragraph (after the period), before the next chapter, then go to>> Insert >> Page Break.

5) Style Chapter Names= in Word, highlight all the Chapter names individually one by one. Style each Chapter name with “Heading1” Style, as seen below. Then save your document.

Heading1 Style

 

How-to-Write-and-Publish-your-Own-eBook-in-As-Little-As-5-Days >>

How to Create an attractive Book Cover

(A picture says a thousand words.) We have all heard this before. Research and hard work make a great book cover. A book cover is one element that usually catches the most attention of the readers and an attractive book cover makes the 1st impression. Without reading the entire book, you are able to get the concept of the story, by looking at the book cover design.

Inspiration- Get inspired! Look at other book covers in book stores or online. Ponder the main character of the story. Ponder how you want your cover to look. Find a Graphic Designer to help design the cover. Together create or talk about the cover. Develop 10 or more cover design ideas. In the end choose two (2) that you think are stunning, and will get readers reading. Finally choose the one you think is the winner. You must get their attention. You may browse book covers with or without a similar theme. Point being to find and agree on a book cover design that is pleasing and attractive. It should represent the story.

Challenge- Designing a book cover can be very challenging. Trying to summarize the content of a book on one page is not an easy task! Looking at other book covers is OK. You are not stealing ideas. You are brainstorming to create yours. You can overcome the challenge of creating a beautiful book cover. In the end you will be pleased. And remember sometimes the most simple design will suffice.

Title- Keep titles short and sweet. A title that is easy to remember is very important. Less is more when titling. Usually using a few words works best, because people are usually scanning and will get bored or lost in a long title. The DaVinci Code is a good example of a short title. Everyone’s heard of DaVinci. Be descriptive to convey the content. It isn’t necessary to state ‘The DaVinci Code that Solved the Most Infamous Murder in Paris.’ This is too long. Adventures of Huckleberry Finn by Mark Twain. This title is short and to the point. Create a title that definitely fits your book and describes in a few words your story or message. KISS – Keep it Simple Stupid, is an old design principle to stick by because it works. Find what works for you and your book.

More on writing Book Titles next.

Self Publish >> or read Self Publishing >>