Self Publishing is to your advantage

An author who decides to self-publish basically becomes the publisher. (The author does everything.) The author must proofread the final text and provide the funds required to publish the book, as well as the camera-ready artwork. The author is responsible for marketing and distributing the book, filling orders, and running advertising campaigns. In the past, the author had to decide on the number of copies to print, sometimes resulting in stacks of unsold books gathering dust in the garage! Fortunately, the Print on Demand (POD) technology now used by some self-publishing companies means that authors can have fewer copies printed.

Fundamental differences between self-publishing and traditional publishing:

Time-

With traditional publishing, a manuscript can take years to become a book. First, an author may have to pitch the manuscript to several publishing houses before it is picked up. Considering that the bigger houses can take up to six months to work through, to get to your manuscript and that you will likely have to try several publishing houses before you get one to show interest. That’s a lot of waiting. Then, if a large book publisher does decide to take your book, the actual process of producing the book takes at least another year. Admittedly, this process applies mainly to fiction. Nonfiction books that are topical and relevant to current world events might be pushed through more quickly.

With self-publishing, depending on the company, an author can literally have a finished book—hardcover or paperback or both—in his or her hands within a few months. And, with the advent of e-books, this can be reduced to weeks, or even days. Of course, authors have to pay for this service, which raises the issue of money.

Money-

In contrast, with traditional publishing, you are paid an advance, ranging from small sums to seven-digit figures. In traditional publishing, the publishing house, with its huge resources, experience, knowledge, and contacts, vigorously promotes your book. When you self-publish, you pay for everything—design, editing, printing, advertising, distribution—to get your book into stores and ultimately into people’s hands. You’re all by yourself; self-publishing works best for people who are good at self-marketing. The major payoff for all of your payout, though, is control.

Control-

Often an author’s joy at selling a manuscript turns into despair when an over-zealous editor at a publishing house rips that manuscript into unrecognizable shreds. Publishers might refuse to publish a book because it is too controversial, doesn’t fit the house’s list, or simply because [they think] it won’t sell. With self-publishing, the author has much greater control over the contents, design, and appearance, as well as where the book is marketed and distributed.

It’s all up to you…

Having looked at traditional publishing versus self-publishing, ask yourself some tough questions about what is best for you, your intentions, and your manuscript. Are you willing to play the waiting game in order to earn a large advance from a traditional publisher? Or is control of your manuscript and a quick turnaround more important?

The good news is that the available tools—POD, the internet, and online booksellers—are leveling the playing field between traditionally published and self-published books. Authors now have more options.

Remember, a document that’s free of spelling and grammatical errors is far more likely to catch the attention of a publishing house editor—or satisfy the customers for your self-published book. Submit your draft to one of our book editors today to ensure that your document is error free. Proof it until it’s right and error free, before you print.

Learn More >>

Edit Your Novel before Self-Publishing

Always let someone else proof your novel before you publish, and make sure your editor isn’t such a good friend that he/she won’t tell you about the problems he/she finds. Along with errant commas and missing words, your editor should look for plot holes, weak writing and unresolved situations.

{ A good editor will suggest changes that tighten up your novel and elevate it from good to great. }

Your copy editor (could be a friend who currently works at a big publishing house or a friend who’s a writer). These editors can suggest people who would be excellent editors. You may choose an experienced editor with 10+ years of experience or a newbie with 2-3 years experience. It’s also good to get 2-3 people to edit your book before self-publishing.

Rewrite, rewrite, rewrite. Time to fix those errors and polish your masterpiece.

Reread your novel, and as you finish each chapter, summarize the most important events that occur. Remember to focus on what happens in the novel including the character motivation and emotion that propels action and lends a human touch to the storyline.

Imagine that you’re telling your story to a group of friends. You won’t have their attention for five hours, but you will for a few minutes. So convey the essential storyline complete with tension, pacing and character emotion.

Make your synopsis complete and yet a quick read that stands on its own. The most effective synopsis provides the feeling of having read the entire book.

Of course, it’s impossible to tell from a single chapter or even the first few chapters whether an unknown writer can orchestrate the important elements of fiction — character, plot, dialogue, pacing, setting, and point of view. For this reason, editors find that fiction submissions of a plot synopsis or sample chapters aren’t enough to demonstrate, that the writer can carry through on what they promise. That’s why it’s important to write and rewrite your entire novel before submitting it for publication.

Printing your book is STEP #1 in your Self-Publishing Success Story

The mistake new authors make is in assuming that a physical copy of their book is the end goal. They don’t understand that creating a print copy is simply a step in the process. This is step #1. Then marketing comes. Authors must spread the word.

{ Printing your book is STEP #1 in Self-Publishing. }

The real problems begin when it comes time to market that print copy. Merely having a website on the internet or a placement on Amazon.com isn’t enough. You MUST have a way to drive traffic to your book.

Without major buzz, it is unlikely that people will flock to those sites in search of your book. More importantly, when you self-publish, you do not have access to the vehicles through which most new releases find homes: Libraries and large retail outlets like Barnes & Noble or Wal-Mart.

Some bookstores, under financial stress, are selling slots on their shelves to self-published writers, meaning that now the “author” not only has to pay for the printing of the book, he or she is also paying for space in a bookstore.

Self-publishing can be a viable alternative for non-fiction writers who are a part of a specific niche. Because they are connected to a well-defined segment of the market that is already interested in the subject matter, non-fiction writers have a potential leg up on sales. {It does help when you write a novel about a popular subject matter. This helps sell your novel.}

Although the fiction market is divided into genres, it’s tougher to harness that power because the market is so large and diffuse with many, many websites and social networking opportunities.

However, it does help you to have a professional website to sell your book. Also, you must have a blog. Blogs are very popular, and people can leave comments. Others will review these comments and the snowball effect starts. By word of mouth your book will start to get good reviews.

Yes, create a business Facebook page. This will help spread the word. Post comments about your new book 3-4 times per week on Facebook. *Note, make sure you post a link back to your website, about your book.

In summation, step #1 is to get your book printed. Self Publishing is a winner. To have success, you must network, network, network. Tell everyone you know about your book. *Yes, Amazon, and iTunes will help sell your book, but you must market your book by telling everyone that you have a new book.

*[Share your success story from self-publishing your book with InstantPublisher.]

Self-Publishing >>

Keeping Control in Self Publishing

In the self-publishing process you want total control from start to finish. You want to make the decisions, not Mr. Big Publishing House, Inc. You want to own all rights and have complete control of your book. By maintaining control over the editing and proofreading process, you have the ultimate say with what actually stays in and what is omitted. You are again “in control” of what the audience reads as the final printed version. With big publishing houses or publishing companies, they often will want to edit and omit parts of the book you actually want to leave in. These publishing firms sometime delete too much of the important parts out of your introduction or parts of chapters that you think or know will be important to your book.

You want to remain in control over your work. You want to keep control of the entire writing, printing, & selling process. Bottom line is you have 100% control when you self publish.

Self Publish >> How to Self Publish >> Advantages of Self Publishing >>

How to Create an attractive Book Cover

(A picture says a thousand words.) We have all heard this before. Research and hard work make a great book cover. A book cover is one element that usually catches the most attention of the readers and an attractive book cover makes the 1st impression. Without reading the entire book, you are able to get the concept of the story, by looking at the book cover design.

Inspiration- Get inspired! Look at other book covers in book stores or online. Ponder the main character of the story. Ponder how you want your cover to look. Find a Graphic Designer to help design the cover. Together create or talk about the cover. Develop 10 or more cover design ideas. In the end choose two (2) that you think are stunning, and will get readers reading. Finally choose the one you think is the winner. You must get their attention. You may browse book covers with or without a similar theme. Point being to find and agree on a book cover design that is pleasing and attractive. It should represent the story.

Challenge- Designing a book cover can be very challenging. Trying to summarize the content of a book on one page is not an easy task! Looking at other book covers is OK. You are not stealing ideas. You are brainstorming to create yours. You can overcome the challenge of creating a beautiful book cover. In the end you will be pleased. And remember sometimes the most simple design will suffice.

Title- Keep titles short and sweet. A title that is easy to remember is very important. Less is more when titling. Usually using a few words works best, because people are usually scanning and will get bored or lost in a long title. The DaVinci Code is a good example of a short title. Everyone’s heard of DaVinci. Be descriptive to convey the content. It isn’t necessary to state ‘The DaVinci Code that Solved the Most Infamous Murder in Paris.’ This is too long. Adventures of Huckleberry Finn by Mark Twain. This title is short and to the point. Create a title that definitely fits your book and describes in a few words your story or message. KISS – Keep it Simple Stupid, is an old design principle to stick by because it works. Find what works for you and your book.

More on writing Book Titles next.

Self Publish >> or read Self Publishing >>

How to Create an Outline for my Book

You can’t write a good story without establishing the outline. This helps you, as the writer, to understand the big picture. An outline is a roadmap for your book project. An outline helps you on your writing journey. For example, when I read the book ‘Favorite Beaches in Florida,’ the overall topic is “best beaches to visit in the state of Florida” and the target reader is people wanting to visit Florida for vacation.

►►►Establish your Outline!

This vacation topic is narrow enough to be a great book and it has a defined audience that would be interested in reading the information. That’s important when you are creating your outline. If you begin brainstorming and it looks like your book is going to be 5,000 pages, you probably have a problem with your overall topic. Rethink your topic.

Once you have a workable book topic selected, you can brainstorm a few general areas that might be covered in the book. In the case of the vacation book, broad topics include subjects like beaches with the best sand, beaches with the best activities, and beaches with the best restaurants. After you’ve brainstormed a multitude of topics, you can start grouping them into sections. Underneath these big “section” topics, you can start devising more narrow topics, to form your section or chapter headings.

An outline can be as detailed as you want it to be. Create subheads for each chapter, and sub topics for the subheads. (You may do this for the subheads or keep the story flowing in the chapters, and remembering to unify each chapter, to define your story.) You may choose to have a great level of detail – for your subheads and sub topics. In some situations it may make sense. Remember your outline will assist you in completing your masterpiece.

Writing Tips >> Self Publishing >>

Time Management – How to Find Time to Write your Book

Braking Your Time Down-

First of all, determine how much time you spend doing things that don’t really matter in terms of the big picture? I’m not talking about things you have to do like dishes, or working at your job, or taking care of your children? These are important things in life. I’m talking about things like watching TV or playing online games or playing on your X-Box. In the long run do these types of activities really matter. Okay, some TV shows are great, but what about reruns? What about watching the commercials? Every hour of TV has about fifteen minutes of commercials. Use those fifteen minutes wisely to write your book!

No Schedule-

Writing does not require a disciplined schedule. It doesn’t require the latest, fastest computer on the planet. It does not require a $100 pen. It requires a few minutes of thought here and there, and then later, tying those thoughts together.

Always Keep Pen & Paper-

Get a pen or pencil and some paper, or a laptop…whatever is comfortable for you. Go ahead and sit down in front of the TV, and when the commercial comes on, write. Make this a habit, and you will see the results. You’ll see your book in print.

If sheets of paper seem intimidating use sticky notes, use the side of a paper lunch bag.

The point is to break big things down into small things. Rather than staying at a desk for hours, give yourself five-minute writing spurts. Challenge yourself not to fill several pages, but just a small piece of paper. If you’re using your laptop, it’s great if you can turn on the word count so you can watch it increase. Write 100 words. Then 500, or 1,000. Each evening, try to break the previous day’s record. Make it into a game. Most of the time the story will flow for you, from mind to paper or laptop.

Small Goals-

Let’s say a typical novel-250 pages-runs around 100,000 words. If you write 1,000 words a night, you’ll be done in 100 days. If you only write 500 words a night, you’ll be done in 200 days. You can take off weekends. This may boost writing chapters during the week. You’ll have a rough draft for your novel, in no time. Keep up the good work, and reach your small goals. Remember every small goal you achieve will assist you in getting your book into print.

Remember patience and determination will get the book completed.

Writing the Novel-

You may say some of my writing is good, and some of it is bad. I have to proof, and proof it again, before publishing. Your goal may be to write 500 words and those 500 words are badly written, at least you have them on paper or on your laptop. You can always edit them later. The main thing is to write. Keep writing and edit later. That’s half the battle.
If you find you don’t have time to write during a TV show, write when you are picking up your kids from soccer practice or from ballet practice. You may write some inspiring chapters or words in just fifteen minutes. Do you commute 30 minutes a day? Do you babysit 2hours per day? Do you take your kids to the park or playground for 30 minutes a day? During these precious times, you may use a recording device or voice recorder. Record any thoughts, and later type them on your laptop.

Make Time –

Do you have a lunch break at work? Even if your break time is 30 minutes, take five to write some thoughts, write something. You can always edit later.

Do you have to walk the dog every morning? After, no during this must-walk-the-dog-time use your voice recorder, and record your early morning thoughts. Remember if it’s just five minutes, this may spark your ideas for another chapter or another introduction.

Do you exercise at the gym every afternoon? Before or after you exercise use your iPhone or smart phone to record or write some brief thoughts. These thoughts may have different inspiration because you feel better when going to a gym or you know you’re reaching your exercise goals. Take time to assist your goal of writing a book, even if it’s 3-5 minutes.

Time exists all around us if we take advantage of the opportunity. If you put your mind to it you can write your book. It takes discipline-fifteen minutes a day is sufficient. Pick up your pen or open your laptop. The commercials are about to come on.

Self Publishing >> Writing Tips >>

5 More Ways to Cure Writer’s Block

6. Limit Writing Time

If you’re a procrastinator, this might work for you. It works for those under pressure. Instead of writing for an entire day. Write an article, and restrict yourself to two or three hours. Sometimes knowing that you have a whole day to complete an assignment or book will only succeed in giving you an excuse to slack off. You think to yourself “It’s okay if I hang out with the girls (for girl’s day out) because I have the whole day… it won’t take very long, and I can write later”, or “I’ll just go play tennis for awhile and maybe something will come to me.” This usually leads to wasted time. Tell yourself, for example, that it has to be completed by 1pm, no excuses, no ifs ands or buts. Make no excuses about completing your work.

7. Read a Book, Magazine or Newspaper

Sometimes scanning the headlines or flipping through the images can inspire you, when browsing through a book, magazine, or newspaper. Seeing a headline that says “Loose 10 Pounds in 2 Weeks” might inspire you to write “10 Ways to Get Fit”, and so on. Reading current news can also help you think of an idea for your personal writing adventure. Also, reading for fun can help too. If you love to read National Geographic. You may be inspired from a favorite article or subject you find.

8. Always Carry a Voice Recorder or Notebook

Write down or record your ideas…anytime and anyplace. This will provide inspiration as you use your notes or listen to your voice notes. It’s very easy to forget about the things that inspire us as we go about our daily lives, so keeping a log can be a real lifesaver. This will spark us to expound upon a topic for your next chapter or next book.

9. Mind Mapping

Brainstorming, if you will, and write all your ideas on paper. Write down anything and everything you want to say about a particular topic. Try linking together your most unusual ideas. Once you have everything written down, it’s easy to sort ideas into categories and find something interesting to write about. For example, write down all words related to a picnic. (pickles, apples, oranges, sandwiches, chips, blanket, basket, peanut butter, knife, fork ,etc) Then you may write about a romantic couple having a picnic in the middle of the park.

10. Meditation

Meditate. Having a healthy body is important. Making time to meditate helps all aspects of life. However, emotional and psychological stresses, of daily life, convey tension and worsen our episodes of Writer’s Block. The answer is MEDITATE. Meditation at the beginning of everyday, for example, brings harmony to our body, mind and soul. It helps the thought process. It will help the writing juices flow, and you’ll write better every time you pull out your laptop or little notebook. Conquer your Writer’s Block.

Book Publishing >>

Self Publishing >>

Advantages of Self Publishing

Advantage #1 Larger Profits- Self-publishing allows for larger profits on each book sold. If you already have networks to sell your books, self-publishing can make the publishing process more profitable compared to traditionally published books. Writers who frequently speak at conferences, for example, might benefit more from self-publishing than from using a publisher.

Advantage #2 Control- Self-publishing gives you complete control over your editorial and design. (You are in control, not the publisher). Many parts that publishers would probably want to edit or delete is combed over by you. You are in control of designing your cover and the content.

Advantage #3 On Your Time- Self-publishing allows you to set the timeline. If your book is related to current events, you can publish your book – – – using your schedule to ensure that you have printed copies on-hand when that event happens. A publishing company has its own schedule that doesn’t necessarily coincide with yours. It will likely take much longer to see your book in print compared to self-publishing.

Advantage #4 Retain Copyrights- When you self-publish, you retain all copyrights. (Let’s restate. When you self-publish, you retain all copyrights). If your printed book doesn’t sell the way you had expected, with a traditional book publisher you are halted. Your book contract likely prohibits you from use of your content in ways without the publisher being involved. As a self-publisher, you can also create ebooks, articles for your website, videos, or brochures from your book’s content without contractual repercussions.

Self Publishing >>

Confidence and Success with Self-Publishing

Success in Self Publishing

It’s not unusual that so many new and seasoned authors are turning to self-publishing more and more in this economy. While self-publishing has been around, it’s become even more popular since the economic crash in 2008 which sent large publishing houses scrambling for manuscripts they “believed” would definitely sell. After all, with money tight for everyone, large publishing houses became even more leery of taking on unknowns than before.

All the while, literary agents, continued to follow suit with the perception that taking on unknown authors was well – just plain too risky. What did that mean for the world of self-publishing? Big business – more than before. Instant Publisher, one of the nation’s leading book publishing companies began to see an increase in customer interest while a large sect of authors flocked to self-publishing companies because of many reasons, although much is speculation at this point and not statistical yet. (Statistics will be available by the end of 2010.)

We do know that in 2009 self-publishing hit an all time high with self-published titles hitting around the 764,000 mark. That’s a lot of books. That’s also a lot of authors! With that in mind Instant Publisher kicked up advertising and reached evermore for the right audience, which led the company even closer to its current success.

With the rise in unknowns and even seasoned authors turning to self-publishing, revenue increased and Instant Publisher began to climb even higher to a position of being one of the best self-publishing companies to use. Why? Well, for starters they got the word out!

  • Superior Quality Books
  • Excellent, Live Customer Service
  • No hidden side-kick fees like most self-publishing companies have lurking in the find print
  • Affordability
  • Quick Turnaround
  • Minimum orders beginning at 25 books

While many authors view any publishing venture as risky – working with a book publishing company like Instant Publisher puts many authors at more ease – knowing all of the above. Money saved on the front end means more money on the back end that can be spent on marketing and gaining book placement, which ultimately leads to sales. And sales is the key word. Sales means = Money.

The Self-Publishing Advantage

Control. So, we are in a fragile economy, yet it’s better than it was a year ago.

People still go to the movies, out to dinner and yes, read. They purchase books. The great catch to the author, who self-publishes, however, is that they aren’t required to share the majority of their royalties off of book sales with another person or entity. They remain in the driver seat and maintain control over earnings.

This is a big attraction to many authors (especially today) who self-publish because they can actually make more money self-publishing. Of course, who wouldn’t love a million dollar advance? Well – those aren’t that common. Some self-published authors who take a chance and hold confidence within their book and their self-publishing company sometimes do end up being picked up by a major publishing house, but only after they have shown that the book sells. (Again – makes money! )

With Instant Publisher, authors can control the design of their book, how they want it bound and the number of books to print and publish. The author calls the shots according to their budget.

InstantPublisher.com has been in the book publishing business for about 10-years and falls under the parent company, Fundcraft Publishing, a family owned, 100-year old cookbook publishing company – and one of the nation’s leading cookbook fundraising companies.

Consider using InstantPublisher.com for your book! Let Instant Publisher bring out the book in you!

Visit us on Facebook and let us know what you think! We welcome your questions, comments and suggestions.

As always – Start Writing and Good Luck from the awesome Instant Publisher team!

Book Publishing Company >>